Commonsense Direct & Digital Marketing

Download or Read eBook Commonsense Direct & Digital Marketing PDF written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007 with total page 452 pages. Available in PDF, EPUB and Kindle.
Commonsense Direct & Digital Marketing
Author :
Publisher : Kogan Page Publishers
Total Pages : 452
Release :
ISBN-10 : 0749447605
ISBN-13 : 9780749447601
Rating : 4/5 (05 Downloads)

Book Synopsis Commonsense Direct & Digital Marketing by : Drayton Bird

Book excerpt: Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design.


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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul