Consumerology
Download or Read eBook Consumerology PDF written by Philip Graves and published by . This book was released on 2013 with total page 192 pages. Available in PDF, EPUB and Kindle.
Author | : Philip Graves |
Publisher | : |
Total Pages | : 192 |
Release | : 2013 |
ISBN-10 | : 147364562X |
ISBN-13 | : 9781473645622 |
Rating | : 4/5 (2X Downloads) |
Book Synopsis Consumerology by : Philip Graves
Book excerpt: Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.