Customer Loyalty in Third Party Logistics Relationships
Download or Read eBook Customer Loyalty in Third Party Logistics Relationships PDF written by David L. Cahill and published by Springer Science & Business Media. This book was released on 2006-11-23 with total page 309 pages. Available in PDF, EPUB and Kindle.
|Author||: David L. Cahill|
|Publisher||: Springer Science & Business Media|
|Total Pages||: 309|
|Rating||: 4/5 (45 Downloads)|
Book Synopsis Customer Loyalty in Third Party Logistics Relationships by : David L. Cahill
Book excerpt: To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.