A guide for small business owners who are dissatisfied with the results they get from their current advertising.

The legendary marketing consultant shares the secret to getting the most out of your advertising—by being outrageous—in this classic small business guide. W

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author

A guide for business owners who want to change their good business to a great business.

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journ