Hands-On Social Marketing
Download or Read eBook Hands-On Social Marketing PDF written by Nedra Kline Weinreich and published by SAGE. This book was released on 1999-06-14 with total page 302 pages. Available in PDF, EPUB and Kindle.
| Author | : Nedra Kline Weinreich |
| Publisher | : SAGE |
| Total Pages | : 302 |
| Release | : 1999-06-14 |
| ISBN-10 | : 0761908676 |
| ISBN-13 | : 9780761908678 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Hands-On Social Marketing by : Nedra Kline Weinreich
Book excerpt: This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
