Aesthetics and Style in Strategy
Download or Read eBook Aesthetics and Style in Strategy PDF written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle.
| Author | : Gino Cattani |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 348 |
| Release | : 2020-10-12 |
| ISBN-10 | : 9781800432369 |
| ISBN-13 | : 1800432364 |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Aesthetics and Style in Strategy by : Gino Cattani
Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
