Strategic Marketing
Download or Read eBook Strategic Marketing PDF written by Douglas West and published by Oxford University Press. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle.
| Author | : Douglas West |
| Publisher | : Oxford University Press |
| Total Pages | : 613 |
| Release | : 2010-03-25 |
| ISBN-10 | : 9780199556601 |
| ISBN-13 | : 0199556601 |
| Rating | : 4/5 (01 Downloads) |
Book Synopsis Strategic Marketing by : Douglas West
Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
