When

Book excerpt: An elegant and counterintuitive guide to achieving perfecttiming Timing is everything. Whether we are making strategic businessdecisions or the smallest personal choice, we must decide not onlywhat to do, but when to do it. Act too early—ortoo late—and the results can be disastrous. Based on a20-year investigation into more than 2,000 timing issues anderrors, When presents a single and practical approach fordealing with timing in life and business. Good timing, Albertargues, is not just a matter of luck, intuition, or pastexperience—all of which may be unreliable—but a skill.He describes that skill and details the tools and methods needed toconduct a successful timing analysis. The book is the first to offer an efficient and comprehensiveway to think through any timing issue Filled with dozens of lively stories illustrating good and badtiming in all walks of life—business, warfare, medicine,sports, entertainment and the arts Written by Stuart Albert, one of the foremost timing experts inthe world and developer of the first practical, research-basedmethod for turning the skill of timing into a competitiveadvantage Engaging and counterintuitive, When will show everyone,regardless of the work they do, or the life they live, that "it'sall in the timing."