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The Customer-Driven Playbook
Language: en
Pages: 254

The Customer-Driven Playbook

Authors: Travis Lowdermilk
Categories: Business & Economics
Type: BOOK - Published: 2017-06-20 - Publisher: "O'Reilly Media, Inc."

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Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meani
Customer-Driven Playbook
Language: en
Pages:

Customer-Driven Playbook

Authors: Travis Lowdermilk. Jessica Rich
Categories:
Type: BOOK - Published: 2017 - Publisher:

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The Customer-Driven Culture: A Microsoft Story
Language: en
Pages: 211

The Customer-Driven Culture: A Microsoft Story

Authors: Travis Lowdermilk
Categories: Business & Economics
Type: BOOK - Published: 2020-02-24 - Publisher: O'Reilly Media

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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform thei
The Customer Centricity Playbook
Language: en
Pages: 137

The Customer Centricity Playbook

Authors: Peter Fader
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: University of Pennsylvania Press

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2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to
The Customer Experience Playbook
Language: en
Pages: 184

The Customer Experience Playbook

Authors: Jonathan Daniels
Categories:
Type: BOOK - Published: 2020-07-06 - Publisher:

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Practical book with lots of insights on how to lead customer experience transformations, and how to build a customer experience team.