The Jimmy Choo Story

Book excerpt: The Towering World of Jimmy Choo examines the world's seemingly insatiable appetite for luxury goods by telling the behind-the-scenes tale of one of the most talked-about brands of our age. Jimmy Choo was a London shoemaker with clients including Princess Diana when Tamara Yeardye, a London society girl, convinced him to launch a factory-produced luxury shoe line. Twelve years later, Jimmy Choo is a household name, and Tamara still presides over what is now one of the most successful luxury brands in the world - one worth some £220 million. In 2008 she herself was on the Sunday Times Rich List. She has become one of the best-known business women in the country, but along the way she was tested at every turn. The story of how the Jimmy Choo brand got to where it is today is one of love, controversy, fashion, finance, celebrity, power, intrigue and, above all, intense ambition. Compelling to followers of both fashion and business, and written with great panache and detailed insider knowledge, The Towering World of Jimmy Choo takes the reader into a complex and mysterious arena full of larger-than-life characters, one whose inner workings are rarely glimpsed by the world at large.