Dieser Quick Guide bietet konkrete Empfehlungen, wie der Wandel zu einem nutzerzentrierten Unternehmen gelingen kann. Die Autoren bringen zunächst Klarheit in

User Experience Management: Essential Skills for Leading Effective UX Teams deals with specific issues associated with managing diverse user experience (UX) ski

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional percep

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by intro

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of