This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all

This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie