A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two deca

For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robe

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that

This new revised edition is easy-to-read book and packed with explanations that show beginning and experienced players the rules, bets, odds, and best winning s

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o