Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, th

When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multia

Written in an accessible and practical manner which quickly imparts the knowledge you want to know. As a How-to book it will use applied examples and teach you